"Oh no! My American Apparel tights got caught in my vintage bike chain!"

Thursday, April 29, 2010

Hip Animals: OWLS


Having worked in a somewhat Hip retail store for almost a year now, I have noticed a running trend. There are a variety of animals that come and go with popularity almost on a monthly basis. Now, I'm not sure how the Hip animal is chosen or how it reaches its ultimate status of 'cool'; all I know is that once it is chosen, it is then plastered over every scrap of jewelry, shirts, sweaters, and home goods. Any person who has ever been in an Urban Outfitters knows exactly what I'm talking about.
For the longest time it was owls, and understandably so: owls are chill, they only hang out at night, are known for their wisdom, and live in trees. Just look at Owl from Winnie the Pooh -- if he isn't Hip then I don't know what is.
We are seeing a transition of animals right now, though. Owls are on their way out. I advise you to throw out or donate any and all of your owl paraphernalia before your friends see them and -- like true friends -- judge you. I cannot say for sure what the new animal to represent this selective community will be, but so far the ones in the running seem to be Peacocks, Octopi, and Canaries.

Hmmm. This is going to be an epic battle until one emerges victorious. I don't know why there has to be all this bloodshed, but I don't make the rules.
It is my intention to keep you informed as to what the Hip animal is on a regular basis; this way you won't be embarrassed by wearing a tiger or some shit on your cardigan. Because, really, why would you do that?

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